Enterprise Platform Design

Feed Builder Platform

I led design and development of a data integration platform that eliminated manual workflows for enterprise clients. Oversaw creation of a scalable solution consuming diverse feeds (XML, JSON, Google Sheets) and transforming them into standardized formats—reducing integration time by 80% and strengthening major client relationships.

ROLE

Lead Designer & Developer

impact

Enhanced Client Relationships

Integration

Multi-Format Data Processing

The Challenge

Our team faced critical inefficiencies in handling diverse client content integration requests, requiring a scalable solution.

Manual Process Bottlenecks

Frequent client requests to integrate custom content were handled case-by-case, creating an unsustainable workflow that couldn't scale with growing client demands.

Lack of Standardization

No standardized method existed to ingest and structure data from various sources, leading to inconsistencies and potential errors across different client implementations.

Diverse Data Formats

Clients provided content in multiple formats (XML, JSON, Google Sheets), each requiring custom handling and creating complexity in our integration process.

Limited Team Scalability

The manual, case-by-case approach limited our ability to serve clients effectively and prevented the team from focusing on higher-value initiatives.

Platform Overview

Feed Builder streamlines the entire content integration workflow from data ingestion to final publication.

The platform automatically consumes any XML, JSON, or Google Sheets feeds, restructures data into our standardized format, and provides a subscription function that periodically checks for updates. Users can edit text, images, and metadata directly in the interface, eliminating the need for technical expertise or manual data manipulation.

Design Solutions

A comprehensive platform that addresses each pain point through thoughtful interface design and robust functionality.

Intuitive Feed Configuration

Designed a streamlined setup process that guides users through feed creation with clear steps and real-time validation. The interface automatically detects feed formats and suggests optimal configurations, reducing setup time from hours to minutes.

Automatic feed format detection
Real-time validation and error prevention
Smart configuration suggestions based on feed type

Seamless Content Management

Created an intuitive review interface that allows users to easily browse, filter, and refine feed items. The design prioritizes visual clarity with thumbnail previews, inline editing, and bulk actions to efficiently manage large content sets.

Automatic feed format detection
Real-time validation and error prevention
Smart configuration suggestions based on feed type

Smart Feed Optimization

Created an intelligent publishing interface that ensures only the best content reaches clients. Users can easily set rules to automatically filter out outdated entries, limit feed size for performance, and arrange content by priority—transforming raw data feeds into polished, client-ready content streams.

Automatic filtering to remove outdated or irrelevant content
Customizable limits to optimize feed performance
Smart ordering to prioritize high-value entries

Outcome & Impact

Feed Builder transformed our ability to serve enterprise clients, turning what was once a weeks-long manual process into an automated, scalable solution that strengthens our competitive advantage.

OPERATIONAL EFFICIENCY

Eliminated manual workflows transforming weeks-long case-by-case processes into fully automated solutions

USER ADOPTION

Non-technical user empowerment enabling operations team to manage complex data feeds without engineering support

EXPANDED CAPABILITIES

Vendor API integrations enabled including Ticketmaster and real estate platforms, opening new revenue streams and partnership opportunities