Enterprise Platform Design

Ad Builder Platform

I led the end-to-end design and development of Ad Builder using React, creating an intuitive platform that empowers non-technical teams to build premium ad formats while generating $40M+ in annual revenue.

ROLE

Lead Designer & Developer

platform

0→1 Enterprise Tool

impact

$40M+ Annual Revenue

The Challenge

Our ad creation process was slow, manual, and heavily dependent on engineers for every premium format. This caused:

Manual Process Bottlenecks

Developing premium ad formats was manual and time-consuming, requiring significant design and engineering resources for each new format, creating delivery bottlenecks.

Extended Build & QA Times

Extended build and QA times led to inefficiencies, slower delivery times, and limited the engineering team's ability to focus on innovation and new product development.

Costly Third-Party Dependencies

Reliance on costly third-party vendors for certain ad formats increased expenses and reduced our control over the creation process and timelines.

Limited Team Scalability

Only engineers could create ad formats, limiting our ability to scale ad creation and preventing other team members from contributing directly to the process.

Platform Overview

I designed a comprehensive platform that turns complex ad creation into an intuitive, visual process, making premium formats accessible to non-technical team members.

Inspired by internal site template tools, I designed Ad Builder to democratize ad creation. The platform provides a visual, intuitive interface, allowing anyone to build premium ad formats without coding, while maintaining enterprise-grade functionality and direct ad server integration.

Intuitive Editing Experience

I designed the core editing interface to let users customize ad formats easily, with real-time previews, drag-and-drop functionality, and smooth workflow management

Visual Ad Creation Interface

I designed the editing interface to transform complex ad creation into a simple, visual process. Users can customize templates, adjust layouts, and configure properties through intuitive form controls—no coding required—while still producing professional-quality output.

Template-based customization
Real-time preview system
Visual property editing

Platform Results

The Ad Builder platform enabled teams to create high-quality ad formats efficiently, showcasing the range and versatility of outputs possible through the streamlined workflow.

High-Impact Video Ads

Full-bleed, responsive templates for visually striking campaigns.

Immersive Content Ads

A responsive platform for displaying diverse content with rich media and interactive elements.

Content Recommendation Formats

Aligns brands with editorial content to deliver contextual, engaging advertising experiences.

Outcome & Impact

A transformative enterprise platform that revolutionized ad creation workflows, empowering non-technical teams while generating $40M+ in annual revenue.

Revenue Impact

$40M+ annually generated through streamlined ad creation workflows and elimination of costly third-party vendor dependencies

Operational Efficiency

85% reduction in creation time transforming multi-day engineering efforts into hours-long accessible workflow

Team Empowerment

Non-technical team enablement allowing diverse staff to contribute directly to ad development and reducing engineering bottlenecks

Technical Achievement

Full-stack platform development from React frontend to Google Ad Manager API integration, delivering enterprise-grade functionality

I combine user-centered design with technical expertise to solve complex product challenges.

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